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Home News Local News

The big idea

by
4 May 2025
in Local News

Bernard Salt supplies the recipe for success in Regional Australia. Here’s my big idea, why don’t we do a health check against Salt’s list and get all East Gippsland advocating for the gaps identified in our region to achieve success.

Key aspects of Salt’s perspective on regional success include:

– Unity and community engagement: Salt emphasises the power of a strong, unified community in driving regional development and prosperity.

– Understanding the “regional super consumer”: He highlights the growing spending power and unique characteristics of the “regional super consumer” in lifestyle destinations.

– Embracing global trends: Salt advocates for a proactive approach to future trends, including pandemics, and developing local solutions.

– Leveraging local resources: He stresses the need for regions to understand and leverage their unique assets, such as food production, energy, and resources.

– Developing a corporate culture of foresight: Salt suggests the need for a mindset that anticipates and considers the unknown, unknown, and potentially disruptive forces of the future.

– Focus on infrastructure and construction: Regional Airport. He advocates for developing local infrastructure, building, and construction capabilities, both for regional needs and for export to global markets.

– Community participation in planning: Salt emphasises the importance of involving local

communities in the planning and development of their regions.

– Prioritising education and skills development: He suggests the need for regions to invest in

education and skills training to attract and retain skilled workers.

– Attracting and retaining talent: Salt highlights the importance of creating a vibrant and attractive environment for people to live, work, and invest in regional areas.

Investing in innovation and technology: He suggests the need for regions to embrace innovation and technology to drive economic growth and competitiveness.

Mr Salt’s checklist for successful local town growth: airport; university; local media; military/CSIRO; hospital; national event; private school; affordable housing; aged care facility; sport and convention centre; local entrepreneurs and business awards; tourist attractions; vocational training; cafe culture; state/federal government.

“We want to cultivate people who are ‘can do’ and create opportunities,” Mr Salt said.

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