East Gippsland may not have taken home a trophy at this year’s Victorian Top Tourism Town Awards – held in Shepparton on Wednesday night – but being named a finalist in all three categories is a significant achievement.
It proudly reflects the region’s rich character, community spirit and uncapped tourism potential.
Presented by the Victoria Tourism Industry Council (VTIC), these prestigious awards celebrate towns that offer outstanding visitor experiences and promote collaboration across tourism operators and local businesses.
The 2025 East Gippsland finalists included:
– Paynesville – Top Small Tourism Town (population 1500–5000). Won by Mount Beauty.
– Lakes Entrance – Top Tourism Town (population over 5000).
Won by Warrnambool.
– Marlo – Top Tiny Tourism Town (population under 1500). Won by Trentham.
While the titles went elsewhere on the night, being recognised as finalists placed these three towns on the state-wide stage, offering a unique opportunity to showcase their strengths and share their charm with new audiences.
Council has warmly congratulated this year’s deserving winners for their inspiring achievements.
East Gippsland offers visitors an incredible diversity of experiences: lakeside adventures, pristine beaches, lush national parks,
wildlife encounters and warm country hospitality.
With strong foundations and growing recognition, East Gippsland continues to shine as one of Victoria’s most remarkable tourism destinations.
