Local businesses in Omeo are being invited to a practical workshop next month to help them capitalise on the region’s growing mountain bike tourism market.
The Business Ready Workshop, hosted by East Gippsland Shire Council and the Omeo Regional Business and Tourism Association, will be delivered by Blue Sky Trails on Wednesday, April 29 at the Omeo Community Hub.
The interactive session will provide business owners with insights into the mountain bike visitor market and practical tools to adapt existing services or develop new opportunities linked to MTB tourism.
Mayor Jodie Ashworth said the workshop would help local businesses make the most of the newly completed Omeo Mountain Bike Park.
“This project has been driven by locals from day one, and their belief in what it could mean for the region has never wavered,” Cr Ashworth said.
“Having a year-round drawcard like this is a welcome boost for the region’s economy. More visitors staying longer means more spending at local businesses and a stronger future for the High Country.”
After more than a decade of planning and development, the mountain bike park is establishing itself as a major tourism and recreation destination. The 114 km trail network caters to riders of all abilities, from family-friendly trails to challenging double-black descents, winding through Sam Hill State Forest and Mt Mesley, with full amenities at Livingstone Park.
The workshop will provide advice on how businesses can better understand and cater for mountain bike visitors, encouraging overnight stays and boosting local spending.
